Using Big Data to Better Communicate – Tim Calkins on How to Wash a Chicken

Ms. Babitt

Tim Calkins is a marketing professor, author, speaker and consultant. He is Clinical Professor of Marketing at Northwestern University’s Kellogg School of Management. He teaches courses including Marketing Strategy and Biomedical Marketing in the full-time, part-time and international executive MBA programs. He is co-academic director of the Kellogg on Branding executive education program.Tim won the Lawrence G. Lavengood Outstanding Professor of the Year Award, the top teaching award at Kellogg, in 2006 and 2013, making him one of just four people in the award’s more than forty year history to have won it twice. Poets & Quants included him on its list “Favorite MBA Professors of 2016.” He also received the Sidney J. Levy Teaching Award, two Kellogg Faculty Impact Awards and the Kellogg Executive MBA Program’s Top Professor Award four times. In addition to teaching at Kellogg, Tim works with major corporations around the world on strategy and branding issues with clients include Pfizer, PepsiCo, Eli Lilly and AbbVie. He is managing director of Class 5 Consulting, a marketing strategy firm. Tim is an expert on Super Bowl advertising. He created the Kellogg Super Bowl Advertising Review in 2005 and has led the event ever since. Over the past ten years, the program has generated more than five billion media impressions.He received his BA from Yale and his MBA from Harvard Business School. Tim lives in Chicago with his wife and three children, and no chickens.

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